Why did influencer Jackie Aina come under fire for using the word, Sòrò Sókè?

Nigerian influencer Jackie Aina is being slammed on social media for labeling one among her new candles as Sòrò Sókè.

Right here is all the pieces it is advisable to know.

Jackie Aina’s Sòrò Sókè controversy defined

Jackie Aina, who not too long ago turned 35 years outdated, unveiled her new Owambe candle assortment on fifth August.

For her new product, she teamed up with clothier Claude Kameni and FORVR Temper, a model established by Aina.

Regardless, the gathering consisted of 4 new fragrances particularly, Sòrò Sókè, No Wahala, Delicate Life, and Spice Of Life.

This brought on tons of drama for the influencer for the reason that phrase Sòrò Sókè is related to a controversial protest in Nigeria. The time period originated in Yoruban (West African ethnic group) and means to ‘converse up’ or ‘don’t be silent’.

In 2017, the youth in Nigeria got here collectively to protest towards police brutality which brought on the disbandment of the controversial unit Particular Anti-Theft Squad (SARS). 

The web campaigns used hashtags similar to  #EndSARS and #SòròSókè through the protest.

Therefore, quite a few customers criticized Aina for utilizing a delicate slogan to market her product.

Customers react to Jackie Aina’s Sòrò Sókè

Many social media customers expressed their stance over Jackie Aina utilizing a protest slogan to promote her new candle assortment.

One person famous, ‘Pricey Non-Nigerians, The explanation why that is receiving a lot backlash is that Jackie Aina shamelessly named one of many candles “Soro Soke” which interprets into “converse up”. It was one of many rallying cries throughout EndSars. However Jackie was notably silent through the protests.’

One other wrote, ‘wow. that may be a rattling disgrace. I’m not Nigerian however I do know I’m gonna block her. thanks. gross.’

Whereas somebody mentioned, ‘Jackie Aina is a superb instance of those who bear in mind they’re Nigerian when it’s time to make use of it for clout.’

A unique person identified, ‘Jackie Aina all the time gave the impression to be an opportunist tbh. by no means actually stood agency in something.’

Who’s Jackie Aina?

Jackie is a Nigerian-American YouTuber who develops content material centering on cosmetics and self-care.

Aina has been vocal about her help for individuals of coloration. She additionally talked about how the social media visibility of residents from minority teams needs to be elevated.

Jackie Aina
Picture by Emma McIntyre/Getty Photographs for YouTube Magnificence

Furthermore, she is kind of energetic on most of her social media platforms which have earned her a really giant fan following.

She at present has 1.8 million followers on Instagram, whereas 3.56 million customers comply with her on TikTok.u


I am an avid reader and a binge-watcher. My ardour to learn and analysis has inspired me to turn into a author.

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