Naomi Osaka Partners With Lebron James, Launches Media Company

Tennis champion, Naomi Osaka is partnering with SpringHill Firm, a media conglomerate created by Lebron James to launch a media manufacturing firm.

The manufacturing firm, Hana Kuma, will produce scripted and nonfiction content material, beginning with Patsy Mink, the primary girl of color elected to U.S. Congress.

As well as, Hana Kuma will probably be working with crypto change platform FTX and well being platform, Trendy Well being.

What they’re saying

Osaka defined that Hana Kuma means flower bear in Japanese scripted and unscripted tv sequence, documentaries, anime and branded content material, which is leisure programming that has embedded or built-in promoting.

She mentioned, “There was an explosion of creators of color lastly being geared up with assets and an enormous platform. Within the streaming age, content material has a extra world perspective. You’ll be able to see this within the recognition of tv from Asia, Europe and Latin America that the distinctive can be common. My story is a testomony to that as properly.”

On issues about operating the enterprise on the danger of her profession, she mentioned, “I truthfully can’t say if I’ll personally be in something proper now. What excites me is having the ability to encourage individuals and inform new tales, notably ones that I might have needed to see after I was a child. I all the time needed to sort of see somebody like me.”

James identified that Osaka’s grace and energy on and off the court docket made her a superb match for SpringHill, which exists to empower athlete creators.

He mentioned, “We don’t take without any consideration the place we’re in to lend a serving to hand, on this case to Naomi, to assist empower her to do much more nice issues,”

What you need to know

  • Osaka is a four-time Grand Slam singles champion who ranks because the world’s highest-paid feminine athlete, having earned $57 million in 2021 largely from sponsorships.
  • The 24-year-old has 12 sponsors, together with Nike, Mastercard, Louis Vuitton and Panasonic.
  • In Could, Osaka launched an athlete illustration company known as Evolve.

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